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Social Entrepreneurship Is the New Business

The word ‘entrepreneur’ – how do you even spell it anyway - is a global word for those willing to stick their necks out, venturing into the cold to change the world.

Yes, the word entrepreneurship calls on the highest powers of business goodwill. It loops in the perspectives and opinions of economic analysts, white-collar businessmen, and even roadside vendors. There are various models of entrepreneurship, but one model is strikingly different. This model is different because of its value proposition and the very fact that it gives money-making a heart and a noble social cause. “I am a social entrepreneur because of the fact that I am not only in business for the money, but I am passionate about social impact and helping the underserved people,” said Caroline Wanjiku, the Founder CEO of Daproim Africa Limited. Social entrepreneurship is steadily becoming a crucial element in the worldwide discussion on volunteerism and civic commitment. It interweaves the passion of a common cause with industrial ethics and is singular from other types of entrepreneurship models thanks to its quest for mission-associated influence. They are intended to drive societal transformations and such entrepreneurs concurrently act to address particular cases of social issues and problems
empowering transformational progress throughout the system. It interweaves the passion of a common cause with industrial ethics and is singular from other types of entrepreneurship models thanks to its quest for mission-associated influence. They are intended to drive societal transformations and such entrepreneurs concurrently act to
address particular cases of social issues and problems empowering transformational progress throughout the system. Beyond The Buzz Words, Societal transformations are well versed within the realm of what Caroline does. For her, changing the narrative is not some buzzword, and she does not take it lightly. It goes above and beyond the business aspects of entrepreneurship. In her view, it encapsulates the proper balance between helping the community, and monetary gain. “When you want to be a social entrepreneur, you have to plug in something you are passionate about, hence why perseverance is important.” Her eyes tell a vivid story as she explains why perseverance is important. “Perseverance shows that you are willing to take risks,” she adds, motioning with her hands, implying just how intense of a risk it could end up being. Even though entrepreneurs are risk-takers, they need to be smart
about it, and in Caroline’s own words, they need to be resilient. Why resilient? Because falling out of love with your job is an actual thing.
The reasons behind the popularity of social entrepreneurship are many. On the most basic level, there’s something
inherently interesting and appealing about entrepreneurs and the stories of why and how they do what they do. People are attracted to social entrepreneurs like Caroline for many of the same reasons that they find entrepreneurs like Steve Jobs so compelling. These extraordinary people come up with brilliant ideas and against all the odds to succeed at creating products and services that dramatically improve people’s lives. Speaking Truth to Power
But interest in this brand of business transcends the phenomenon of popularity and fascination with people. Social
entrepreneurship signals the imperative to drive social change, and that, people, is the potential payoff. With its lasting, transformational benefit to society, that sets the field and its practitioners apart. It is an appealing construct precisely because it holds such high promise. If that promise is not fulfilled because too many“non-entrepreneurial” efforts are included in the process, then social entrepreneurship would fall into disrepute, and the kernel of truth will be lost. “On the negative side, entrepreneurship is regarded as a consuming, money-hungry
monstrosity. It has replaced words such as tycoon, businessman, or businessperson.” Imagineering In The Times Of
COVID-19 “COVID-19 has brought us new methods of troubleshooting to see how we can plug in gaps to bridging the divide between us and our clients more effectively.” Explains Caroline, going into detail about how the world needs social entrepreneurs right now. Or rather, how the world needs hyper-practical, disruptive leaders who discard traditional practice to tackle gigantic social problems. COVID-19 is a holistic emergency. Just like climate change, gender inequality, racial injustice, and a whole range of other systemic issues that expose the cracks throughout the foundations of modern society.

Perhaps as a testament to her brilliance and authenticity, this Jasiri, who was also the former COO of Stepwise Africa announced she had sold her company and was in the same breath appointed Managing Director, Africa of Digital Divide Data aka DDD. When the very first post goes out, someone on Twitter declares Caroline as “very lucky.” I cannot help but think she would attribute it to being a Jasiri. A leader. Emboldened. Treading the un-beaten path. Basically, an entrepreneur. The impact of social entrepreneurship goes well beyond health and into unemployment, food insecurity, economic disparities, inadequate education systems, and so much more. We stand at the nexus of multiple, colliding crises. We need to invest in converging solutions. Who better to find and implement those solutions than people like Caroline?

                                                                                                                                        Source: CIO EAST AFRICA

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